• Zen Marketing

Debugging Your Social Media Management

What’s the biggest struggle you face when it comes to managing your social media accounts?

A lot of our clients come to us with issues like:

• Not enough time to execute an in-depth social media strategy

• Not enough visual content to share

• Don’t know which hashtags to use to gain traction

• Not able to keep a consistent posting schedule

Any of these sound familiar? Don’t worry about it! We’ve all been there (including us), that’s why our advice comes from personal experience.

Here’s how we’ve managed to improve our online presence (and that of our clients) 👇

To cut down on time: create a social media calendar and use that to plan your posts for the coming week. It can be something as simple as an Excel spreadsheet. Putting an hour or two aside to plan and write 5 captions will save you heaps of time during the week when all you have to do is copy and paste the caption and image you already have lined up for the day.

TIP: download the Excel app on your mobile device to have your content with you wherever you go.

For eye-catching visuals: use royalty-free stock images. Professionally shot images will instantly improve the way your audience receives your posts and now, thanks to the power of the Internet, you don’t have to pay an arm and a leg to get quality visuals on your social media platforms! There are thousands to choose from and they come free of charge (if you look in the right places). Our favourite source for quality stock images (that are free) is Unsplash. Other content-creating services like Canva or Wix also offer their own repository of images to use – we suggest using these to so you always have stock images at hand, no matter where you’re creating your content on.

If hashtags are a pain, you’re going to love this tip: get a hashtag generator! There are loads to choose from including ones that are free, ones that come with added stats and analytics for hashtag research, and ones that offer localized tags to target specific people in your area. We love using Tagsfinder, and Keyword Tool.

Simply enter a keyword that links to the topic you’re posting about and the hashtag generator will, you guessed it, generate 30 tags that relate to your post. Easy!

Lastly, if you’re struggling to keep a consistent posting schedule it’s best you automate it. Using programmes like Planoly, Hootsuite or Loomly will take a load off your shoulders – you won’t regret it! Simply import your content and schedule your desired date and time for posting.

TIP: for the ultimate boss move, replace your social media calendar with a scheduling programme to both plan your content and schedule it at the same time! This way everything will be stored in the same place and you won’t have to worry about posting content yourself.

With that said, scheduling programmes don’t replace the human touch. Even though your posting is now automated you still have to put in the work to engage with your audience. Commenting, liking and sharing posts within your online community is what’ll ultimately grow your online presence and help generate leads for your business.

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